momentuum
A user-friendly app for personal trainers
As a co-founder and founding designer, I focus on driving both the product and business development of the app.
Throughout the project, I carried out customer interviews, designed the user interface, created the branding, and developed promotional materials.
Product Discovery
Product Discovery
During the various stages of product development, I conduct regular interviews with potential customers and prototype testing. The goal is always to focus on the daily work of personal trainers and the challenges they encounter. The meetings took place in different formats - offline, online, and at fitness trade shows.
During the various stages of product development, I conduct regular interviews with potential customers and prototype testing. The goal is always to focus on the daily work of personal trainers and the challenges they encounter. The meetings took place in different formats - offline, online, and at fitness trade shows.
Through these connections, we successfully established a group of early adopters for the product.
Through these connections, we successfully established a group of early adopters for the product.
Product Design
Product Design
During the initial phase, my focus was on developing the information architecture and key functionalities of the app. Alongside my technical co-founder, we defined the structure and aligned on the strategic direction the MVP should follow.
During the initial phase, my focus was on developing the information architecture and key functionalities of the app. Alongside my technical co-founder, we defined the structure and aligned on the strategic direction the MVP should follow.
To accelerate the development of the MVP, we decided to work with the PrimeVue framework and its design system. The design system was carefully modified to provide the right user experience and to be visually appealing.
To accelerate the development of the MVP, we decided to work with the PrimeVue framework and its design system. The design system was carefully modified to provide the right user experience and to be visually appealing.
The result of the work is an interface designed to facilitate the execution of all tasks within the system efficiently and intuitively, while reflecting the nature of a personal trainer’s work.
The result of the work is an interface designed to facilitate the execution of all tasks within the system efficiently and intuitively, while reflecting the nature of a personal trainer’s work.
Branding & Marketing
Branding & Marketing
Branding is at the core of the product’s communication strategy. The name references the momentum gained in the relationship between the client and the trainer. The modified letter ‘M’ symbolizes the two sides of this partnership. The logo doesn’t exist in isolation, which is why the branding continues through the landing page and promotional materials used at fitness trade shows.
Branding is at the core of the product’s communication strategy. The name references the momentum gained in the relationship between the client and the trainer. The modified letter ‘M’ symbolizes the two sides of this partnership. The logo doesn’t exist in isolation, which is why the branding continues through the landing page and promotional materials used at fitness trade shows.
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